Enrollment Panel: Authentic Voices from Day 1 of the Journey
Austin McKinley, Admission Communication Supervisor, University of San Diego
Molly Feeney, University of San Diego, Class of 2020
Key Takeaways:
The Power of the Story: USD has focused on storytelling as a key aspect of how they share their brand. Brand ambassadors play a key role in that effort has prospects want to hear the story of those who are experiencing life on campus, rather than look at data or pour over statistics. “It’s much more powerful to use that channel of storytelling and connection in order to make that impact and share the brand overall.”
The Value of Your Institution: An education is just one part of why someone chooses higher education. “I don't think anyone really goes to college just for classes. I think people go to college for extracurriculars and meeting people.” Technology has allowed students like Molly to not only help recruit new students to the community, but also stay connected to what makes college special.
The Passion of the Community: Molly Feeney shared her advice about launching ambassador programs to bring the community to life in the virtual space. “I think everyone should realize that you have passionate students at your university, they're just waiting to be utilized.”
“Let’s face it, the real reason you pick a school goes far beyond what happens in the classroom. It was the people I met on campus that gave me confidence that USD was the right school for me - even though it meant moving across the country.”
Your students and alumni are passionate, and want to help. Imagine giving prospective students access to 100 Mollys who can share their love of alma mater and tell their story.
Learn more about making the spirit of the visit day available to all by visiting our website.
